Head of Marketing

Head of Marketing

Company Overview:
At Akina Pharmacy, the shared purpose that drives us is to enrich the lives of the people in our care through compounded medications. As a rapidly growing people-first organization, we embrace the Entrepreneurial Operating System (EOS) to ensure our success by prioritizing the recruitment and development of exceptional talent.

Joining Akina means stepping into an environment where clear communication, pragmatic decision-making, and accountability are at the forefront. We are committed to empowering our team members and fostering a culture of growth and support. 

Position Summary:
As Head of Marketing at Akina Pharmacy, you will be a core member of the Leadership Team and the owner of all things marketing. This high-impact role is responsible for building, leading, and executing a data-driven marketing strategy that supports our ambitious growth goals—from $20M in revenue by 2026 to $100M+ in ARR by 2030. You’ll oversee brand, demand generation, content strategy, and product marketing, ensuring every campaign, message, and initiative is tightly aligned with our mission to enrich lives through compounded medications.

We’re looking for a strategic leader who thrives in a fast-paced environment and is equally comfortable in high-level planning and hands-on execution. You will define how Akina shows up in the market, how we drive awareness and trust with providers, and how we scale a predictable marketing engine that supports every stage of the customer lifecycle. This role is ideal for someone who sees marketing not just as a support function—but as a driver of sustainable growth.

You will love it here if you are motivated by Akina’s Core Identity Values:

• Excellence Always 
• Go-Getter’s Unite
• Compassion For All
• Called To Serve

You’ll have success here if you are excited about the following key responsibilities:

Leadership + Management = Accountability  

• Provides their team with 5 Leadership practices and 5 Management practices creates the environment where the byproduct is Accountability.
• Leads using the 5 leadership practices of giving clear direction, providing the necessary resources for success, letting go of the vine via effective delegation and coaching, acting for the greater good, and taking clarity breaks to create space for strategic thinking. 
• Manages using the 5 management practices of keeping expectations clear (responsibilities, metrics, goals), open communication via frequent check-ins, holding consistent and effective meetings, promptly addressing issues head-on, and recognizing and rewarding positive behaviors.

Brand Ownership & Strategic Positioning

• Own the Akina brand across all channels—evolve and safeguard it to reflect our identity, values, and market differentiation
• Position Akina as the go-to partner for providers seeking high-quality compounded medications
• Champion market positioning strategies that support product innovation, new market entry, and audience expansion

Growth Marketing & Demand Generation

• Design and execute full-funnel marketing strategies to drive demand, acquisition, and revenue across segments
• Lead omnichannel campaigns—email, SEO, content, social, paid, direct mail—with clear goals and ROI tracking
• Own and report on the Marketing P&L and key marketing scorecard metrics
• Leverage automation and performance data to scale high-performing tactics and optimize customer journeys
   

Content & Product Marketing Leadership

• Develop compelling messaging and educational content that equips Sales and empowers Providers
  Lead go-to-market planning for product launches and service updates
• Translate technical and clinical product details into market-ready positioning and materials
   

Team Development & Operational Excellence

• Build and lead a high-performing marketing team with clear roles, KPIs, and accountability
• Establish repeatable workflows and marketing operations infrastructure to scale output
• Manage marketing budget with efficiency and impact, using data to inform allocation decisions

Our company runs on EOS purely. That means as a member of this team, you will have a leader who:

• Gives clear directions and expectations
• Make sure you have the necessary tools
• Delegates appropriately
• Has effective meetings
• Meets one-on-one with you quarterly or more, if needed
• Rewards and recognizes your performance

Salary and Benefits:

• Comprehensive Medical, Dental, and Vision Options: Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.
• Paid time off (vacation and sick time): Take advantage of generous paid time off to recharge, focus on personal priorities, and maintain a healthy work-life balance.
• Paid Holidays (8 scheduled): Enjoy eight scheduled paid holidays to celebrate and spend quality time with loved ones.
• 401K Dollar-for-Dollar Up to 4%:  Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%.
• Rewards & Recognition Program: Be celebrated for your hard work and achievements through our dedicated rewards and recognition program.

How to Apply:
Interested candidates should submit their resume and a cover letter detailing their qualifications and vision for building Akina Pharmacy’s HR department to [Email Address]. Applications will be reviewed on a rolling basis.